With a growing number of visitors using mobile devices (phones and tablets) to source products and services, a responsive website might be a worthwhile investment for your business.
Why your business may need a responsive website
If your website’s Google Analytics account reveals a significant number of visitors using mobile devices then a website that adapts to the visitor’s device to give them best experience possible is more likely to receive more enquiries than a website that’s difficult to view and navigate.
For example, Ignite, Edinburgh is one of a handful of restaurants in the city to adopt a responsive website (see below). With many visitors and natives in Edinburgh using mobile devices to source information about what to see and do in the capital, Ignite’s mobile website allows customers to book, contact or call the restaurant with ease. Many mobile websites can be cut down versions of the parent desktop website and only present essential information or a desktop website that ‘responds’ the device the visitor is using to them the best experience possible.
Furthermore, many desktop websites use Flash technology which is not yet supported on Apple’s iPad and iPhone devices, which means visitors can’t view Flash content. For example, a Flash based website for an upmarket ladies hairdressing salon provides a rich, interactive experience for the visitors using desktop computers, however, if many of the customers are iPhone and iPad users, they won’t be able to view the website in full. A SP website built without Flash would address this problem.
How much does this technology cost?
Prices for a standalone mobile device website start at £500 (plus VAT), while a desktop website that is responsive start at £1,500 (plus VAT). Prices are subject to a detailed brief and specifications.
If your company believes it would benefit from a mobile or responsive website please contact us to discuss your requirements.
Responsive website for Fife’s Food Ambassador, Christopher Trotter
Responsive website for professional golfer, Sally Watson.
Responsive website for Café Blush, Morningside, Edinburgh.